one can do almost anything and everything
What I am not that is performance
to creating movements
Preema mirrors herself in her paintings where “the lines represent the scars and the shapes to create volumes.” Her art narrates sensual visual hallucination through her interpretation. Her technique is to construct the language of an image through sensual connotation. She has many portraits in one persona. As an artist, she challenges her own ability and emotion to trigger interpersonal relationships within. The artist is eccentric in nature and playful in her artistic expression. Often her artworks indicate commodification of femininity and she deals with the juxtaposition of subconscious and reality. She expresses all her interpersonal relationships through her art and performance. She also contributed to the creative industry as a Graphic Designer.
Growing up in a country where art is something that does not connect to society very easily, Preema creates her strategy to deal with this critical situation. The complexity of dealing with art, being a woman in a highly patriarchal society she carefully chooses and converts art as a tool to be an entrepreneur. The context also identifies the enormous possibility for the artist to break any barriers that can be very derogatory to freedom of expression. She tries to make a connection to create the mapping of constant evolving methodology to target her core finding for creating her brand as an artist, entrepreneur, and creative influencer for society. Therefore, her endeavors are envisioned towards a world where art and business go hand in hand.
“Be yourself, everyone else is taken”
The quote resonates with Preema’s practice and process to enable people to communicate directly to her audience as a brand and manifest a new possibility to influence her ability as a modern artist. It is not only what she believes rather engages people and the community to believe in it as unique. To influence one needs to be a constant learner & challenge real-time experiences and rigorous experimentations. With time, she has emerged as a strong cultural catalyst as her focus determines its identical track that is to voice out issues for women, being limitless and free. The essence that she receives from her creative process itself is an influential tool to shape her art. She has tirelessly spread this essence among the youth of the nation.